10 Reasons Why Small Business Should  Use Digital Advertising

Written by Mikkell Khan

Your Buyers Are Constantly on Digital Channels

Your customers are constantly online with their eyes glued to their smartphones, computers, and tablets. They are looking at lots of digital media advertising

Your Competitors Are Advertising on Digital Channels

You might be the best barber in town and think that people will come to you regardless of whether or not you advertise. And for some businesses, that may be true. But as digital advertising becomes increasingly popular, more and more businesses are starting to advertise on those platforms as well.

Digital Lets You Target the Buyers Who Matter

Digital ads provide a solution to this problem because you can target these ads very precisely on Facebook and other platforms, allowing you to spend your budget on the people who care about it most. And with some digital advertising, you can even track how many of those people took action as a result of seeing your ad, letting you see exactly how well your ads are performing.

Provides Flexibility Across Channels

With some digital advertising, you can create your campaigns yourself and manage them yourself as well. This lets you put all of your ads into one system so it’s easier to track their performance. If you want to add a billboard ad in the future, for example, you could easily do that from within the same platform without needing to recreate your entire ad or hiring someone new to manage it.

Encourage Mobile Engagement

It's becoming more and more important for businesses to be able to market their products through mobile devices.  Digital ads give you the option to create engaging ads that display well on any size screen.  And with some ads, you can even have people click directly to your website.

Prominent Ad Placement

Many traditional businesses are starting to realize is that one billboard or magazine ad isn’t always enough to get the word out there.  That’s why some digital advertising offers prominent ad placement on websites and apps.  This lets you increase your visibility to people surfing the internet.

Faster to Market

If you’re a small business, you may not have a lot of money to spend on your marketing efforts. Or maybe you don’t have the time to dedicate to creating unique content every week or month for your ads. Digital ads can be up and running in a matter of hours from start to finish.  Digital advertising makes it easy for you to get ads out there with limited resources or time constraints.

You Get to Build Your Own Brand

An important part of working with digital advertising is having control over what kind of brand you present to the public. If your business is all about luxury, for example, you may want to use ads that are geared toward professionals with a lot of money. Or if your company is more laid back, something like Instagram ads may be better suited for you.

Easily Measurable

Because digital ads are so streamlined, you have the ability to easily track your ad’s performance. You can keep track of how many people clicked through your links, for example, or see how many people visited your retail location after seeing an ad online.

Maintains Top-of-Mind Awareness

These ads help keep your business top of mind for your audience. Even if someone doesn’t click to see your website, they’ll still feel like they know what you’re up to.  And that means that when they’re finally ready to make a purchase or improve their lives in some way, whether it’s getting a massage or buying a new car, they’ll think of you.

So Think about it

No matter what size your company is, or how much time or money you have to invest in marketing, online advertising is a great way to get your brand’s voice out there so that people know what you’re all about. At our digital marketing agency DF Studios, we create custom digital advertising campaigns to help you achieve your unique goals. Let us show you how our experienced marketers can help you increase brand awareness and drive more traffic to your website. Contact us today for more information.

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