The first question most people ask about email marketing is “What are the benefits of email marketing?” Email marketing can be an incredibly powerful tool for businesses. It allows you to reach a vast audience with minimal effort and low cost while providing you with valuable insights into your customer base.
We’re going to answer 10 questions that we’ve come across from our customers over the years – if you have any more, let us know!
What is the role of email marketing?
The role of email marketing is to help you maintain a relationship with your customers. Not only does it allow you to create content for them, but also allows consumers or clients to provide feedback that can be used in future marketing campaigns.
Email marketing can be a valuable way for your business to connect and grow.
It’s also an effective solution if you don’t have the funds or resources needed for other forms of advertising, such as television commercials, billboards, radio advertisements etc.
It’s said the rate of return on average email marketing (done right) is 34:1, meaning for every dollar that you spend on email marketing, you will see a 34 dollar return. Not bad at all!
Which is the best email marketing tool?
There are many email marketing tools to choose from, and the best one for your business depends on a few different factors.
However, most of them have an easy to use drag-and-drop system that will allow you to easily design templates without any coding knowledge or skills required.
Plus, they all offer analytics so that you can track how well your campaigns are performing over time.
At DF Studios, we prefer to use Mailerlite, due to its easy to use systems, ability to draft professional emails within minutes, group your subscribers into different audiences based on where they are on the customer journey and of course, excellent support from the staff. Click the link here to check out Mailerlite.
If you would like to check out Mailerlite, you can check them out with our referral link, there is no additional cost to you and if you decide to try to take on a paid plan, we will get a commission, win-win!
Do marketing emails work?
In short, Yes! It does, once it’s done correctly!
It can also be a great tool for customer retention because it’s more personal than social media messaging or cold calling. The key question that often comes up when people are considering email marketing is whether or not the strategy actually works – does it work?
There are a few reasons why email marketing works so well.
An individual may be online researching products or services, and see an advertisement for something that they might not have seen before – in this scenario the customer clicks on the ad because it’s interesting to them. Or maybe you’re sending out offers from time to time with different promotions and benefits to the product or service you are offering.
The customer will see the offer, and if they are interested in it – they might click on it. It helps you keep top of mind with people who already know you, that may have purchased something in the past, but haven’t been contacted at all since then – it helps them come back and purchase more products or services from you.
It creates a strong ecosystem that ensures that customers are kept in the loop for new offers and promotions.
Can I send marketing emails to my customers?
The best way to send marketing emails to your customers is to have an email newsletter.
An email newsletter is always best when it comes to sending out updates, new offers and promotions – or anything that you think your customer might be interested in hearing about.
The content for the email newsletter can include things like a recap of what’s been happening at their company, tips on how they can utilize products or services the company provides or anything that the company feels will be beneficial for their customers.
This type of newsletter can be sent out regularly, such as once every week or two weeks. Depending on how your customers receiving the emails react to it and also by analysing the information yourself (how many customers are opening it, how many are clicking on offers, how many are unsubscribing).
Why is social media better than email marketing?
Email marketing is still a very popular and effective way of getting customers’ attention. However, social media has come on the scene in recent years to offer marketers an alternative method for engaging potential clients while also providing them with another stream of information about their target audience that they wouldn’t have otherwise been able to access through email marketing alone.
From our experience, neither is better than the other and they are best when used in combination with each other. Social media offers a way to get in touch with potential customers and create brand awareness, but email marketing is also one of the best ways for converting those people into sales. So have both platforms as part of your strategy to get, engage, and maintain your customers.
Why is email so popular?
It’s been around a long time, and it’s a trustworthy form of communication. Most people would have an email from the early days of the internet, and it’s the one thing that allows sites to identify you, create an account and still keep the personal details of a customer safe from everyone online.
The other great thing about email is that it can be used to keep up with people who would otherwise become “inactive” on social media or if they aren’t logged in at the time. For example, you could send an email to someone before they take off for vacation, asking them to contact you before they leave in case there are any problems.
Is email marketing a CRM?
A CRM is a comprehensive customer relationship management system that can be used to manage all aspects of your business relationships with other people, and the customers are just one part. Email marketing doesn’t track every aspect or person you’re in contact with – it’s only for those who have given their permission.
However, email marketing can be used as a CRM to maintain contact with people who have consented to be marketed to, request information on them and record their habits within the context of the emails sent (what are they clicking on, what are they opening, what do they reply to when you email them?).
What is the future of email marketing?
The future of email marketing looks pretty good. In the past, email marketing was perceived as aggressive and spam-like. Now it’s seen as more of a way to build relationships with existing customers rather than just sell or pitch them on products.
It allows you to offer something that your customer wants without making them feel like they’re being sold at all – which is hugely important for maintaining a trusted relationship with them.
New options for email marketing are appearing, and some of them are really helpful.
For example, you can now send videos and links to Twitter or Facebook from within your email marketing software – which is a great way to drive traffic back to your social media profiles.
A new development in the email world that really benefits marketers is “HTML-based” emails; it allows for a more personalized experience for your recipients and provides them with a professionally structured email newsletter. Your customers would be very appreciative of this in their inboxes. This can help drive conversions and further trust in your brand.
Some studies show that while email opens are higher for HTML-based emails; it’s the open rates that lead to conversions in an email campaign. The statistics vary depending on what company you’re looking at
Is cold emailing illegal?
No, it is not illegal. In fact, some people feel that cold emailing can be a more effective way to reach potential customers with messages they’d find relevant and valuable. Just remember: as much as you want these emails to work for you – don’t spam your recipients!
A lot of companies struggle when deciding how often they should be emailing their list, we’ve found that most people prefer to receive emails from their favourite brands at least once a month. So try to send emails every week or two weeks if possible for even better results.
What is the best time to send email marketing?
You want to get your emails in the inbox, not show up as spam! The best time to send is late morning or early afternoon. A lot of people who work from home are checking their mail around these times, or when they are at the offices and are taking their lunch break, so it’s one of the best times to get your emails read by them.
How often should I send marketing emails?
It’s no secret that the art of communication is a balancing act. Too often and your subscribers are frustrated with you, yet not enough means they don’t see why it matters to them on an emotional level. That balance can mean everything when it comes to marketing emails in particular because there isn’t really any hard-and-fast rule about how many times people want or need from you.
Whether we’re talking about frequency or content, these decisions should come directly from our audience – if I’m reaching out too much then my customers will be just as irritated by me as they would anyone else who sends way more than necessary (or even appropriate) messages! The best bet is to experiment and go based on the stats of your open rates and click through rates, then make decisions based on the data you have.
The power of email marketing is vast. It’s a powerful way to reach your audience with minimal effort and low cost, but it can also be an incredible source of data about your customers if you’re willing to take the time to learn how to use its insights properly.
If you have any questions about email marketing or want to schedule a consult with us, give our team of experts at DF Studios a call.
We’re looking forward to hearing from you and helping your business grow by leveraging the power of digital marketing.
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