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How to Grow an Audience For Business? LinkedIn Lead Generation Strategies

Reading Time: 7 minutes

It’s not about what you know; it’s about who you know and who knows you.

That’s why it pays to get on LinkedIn and utilize the LinkedIn Lead Generation Strategies we are going to discuss.

LinkedIn is a networking site that allows members to create professional profiles and connect with other users in their own network and outside networks. The vast majority of B2B marketers consider LinkedIn an effective source for lead gen. It offers many benefits for individuals, businesses, headhunters, and job seekers.

LinkedIn provides various tools that allow its members to grow their connections with others and expand their professional network to increase the potential for new business opportunities or career advancement opportunities.

Since LinkedIn is a popular social media platform, you should take the opportunity to generate potential leads for your business using this site. If you spend time on LinkedIn and network correctly, you will find new customers or prospects that could lead to new customers. Here are some tips for generating potential leads on LinkedIn in 2021.

1. Optimize Your Profile for Connecting

If you don’t have a profile on LinkedIn yet, you should create one. You can start by uploading your current resume and adding a picture of yourself.

Your profile is the first thing people see when they visit your page. It gives potential leads an idea of who you are and what services or products you offer. The more appealing your LinkedIn profile is, the more likely you will be contacted by potential leads.

Your goal here should be to give people a reason to connect with you and not just leave them there. Keep your picture professional and ensure that your cover image highlights something about yourself or your business, such as products and services. 

You can also share a video on your company page to share more details about yourself or your company. Also, make sure that all of the information in your profile is correct and up-to-date, so you don’t miss any opportunities because they didn’t see the information they needed.

For exampleIf I was a hairstylist, I could have my logo as my cover image and then use my picture as my profile. I could share videos or photos of my work on LinkedIn to give potential leads a better idea of what they can expect from me.

2. Create a Powerful LinkedIn Page for Your Business

If you are running a small business, now is the time to start thinking about using LinkedIn for your company. When important business people search LinkedIn for potential leads, they will see your page and decide if they want to connect with you based on what they know of your business. This allows you to build relationships with potential future customers.

Make sure that you have a powerful headline and description on your LinkedIn page. You want to catch the attention of potential leads by including links or pictures of your products and services. 

You can also include a few notable achievements from your business in order to give people confidence in your company’s ability to deliver.

You might also consider creating a video for your LinkedIn page and sharing a link to it on your profile. The more content you have on your business’ LinkedIn page, the more likely someone looking for potential leads will want to connect with you.

For example I run my training company, so I would include information about the types of programs I offer and explanations of how it works. I might include a few images or videos showcasing my work to give potential leads an idea of what they could experience if they hired me.

3. Post Relevant Content and Updates

While your profile is important, it’s not the only thing a potential lead will look at. You should also take advantage of LinkedIn Pulse to share the content you want relevant leads to reading about.

When you post on LinkedIn Pulse, people who follow your updates will be notified. By engaging with others through this site, you will have the chance to share your knowledge and build a relationship with potential leads.

You can use LinkedIn Pulse as a way to promote your business and get more people involved in what you have to offer. Share news about your company or articles that might be useful for your industry on this site, so potential customers are aware of who you are and what you have to offer.

For example As a business owner, I might share an article about how Facebook changed its privacy settings. This will allow me to interact with people and let them know that my company offers more targeted and effective social media marketing for their business.

4. Target the Decision-Makers

always make speaking to decision makers be a part of your linkedin lead generation strategies

People who are looking for potential leads often want to work with the decision-makers at their organization. You can use LinkedIn to connect with people who have the ability to make a sale and share posts or share information about your business that will help them decide if they should move forward with you.

Targeting decision-makers will also allow you to leverage their influence. A lead might decide that they want advice from someone they know and respect before making a purchase.

5. Use LinkedIn premium

If you want to reach more people, consider using LinkedIn premium. There are several plans available, but the basic package is free for the first 30 days. If you have not used LinkedIn premium before, taking advantage of this offer can help you understand what it offers for your business.

LinkedIn premium is an excellent way for small businesses to build their reach online. The more people you can connect with and help, the more potential leads you will have.

6. Join LinkedIn Groups Your Clients and Customers Are In

People who seek out potential leads want to know that their company will help solve problems for others. Joining groups and commenting on posts is a great way to get involved with your industry and show people how to help them solve their issues.

7. Find Out Who Viewed Your Profile

Sometimes, when looking for potential leads, they want to know who is interested in their business first. You can use LinkedIn as a way to find out who views your profile and messages you with questions or comments. 

This information will let you know what kinds of customers are interested in your company so you can work on winning them over.

8. Analyze Your Data for your LinkedIn Lead Generation Strategies

While you might not think that LinkedIn analytics are important for generating potential leads, they can be essential in helping you understand what is working and what isn’t. 

You should analyze data like which posts perform best on LinkedIn Pulse to know what kind of content people like seeing from your company. This will help you figure out what strategy works best for your business.

If you would like even more visual analytical data on your posts and scheduling, check out Metricool which allows you to do this for LinkedIn and other social media channels.

9. Endorsement

There is no better endorsement than a potential lead telling someone about your company. You can use LinkedIn to generate possible endorsements from people interested in your services. 

By helping others and following up with them, you will increase the chances that they will want to help you promote your business.

After reaching out to several potential leads, you should see an increase in your conversions and sales. Using LinkedIn is an easy way to show people why they should do business with your company.

10. Search Through Advanced Filters

If you want to find potential leads, searching through advanced filters will be the best lead generation strategy. This will allow you to narrow down your results and focus on those who really meet what you are looking for in a customer. 

Not only does this make it easier to find good leads, but it also helps you spend less time generating them.

11. Celebrate the Accomplishments of Others

When you use LinkedIn, it is important to be able to help celebrate the accomplishments of other people.

You can do this by leaving comments on their posts or sharing articles that they have published. This will help you build relationships with them and lead to more opportunities for your business later on.

12. Follow Your Current Clients and Prospects

If you want to get in front of people who might be interested in your business, then consider following the accounts of your current clients and potential leads. 

You can use LinkedIn as a way to learn more about them so that you can better understand what they need from your company. This will help you make sure they get exactly what they are looking for when they buy from you.

13. Find Active Profiles

Many people have LinkedIn accounts but never use them regularly. If you find these people, it can be an opportunity to get in touch with more potential leads. 

Take a few minutes to look through your connections and see if anyone has not been active recently. Reach out to them and see if you can help them get inspired about your business.

14. Find People’s Email Addresses

If you want to generate potential leads, consider using LinkedIn to find people’s email addresses. You don’t have to use this information immediately, but it gives you the option of contacting others if needed later on.

15. Use Topics to Find People in Specific Industries

When you are trying to generate potential leads, it can be helpful to look for prospects in a particular industry. 

If you want to focus on people who fit into a certain niche, use LinkedIn as a way to find them. You don’t have to engage with every connection you see, but you will have the option of reaching out to them if you want.

Frequently Asked Questions

Can you generate the leads organically?

Yes, you can. LinkedIn’s user base is over 660 million. You can send out connection requests without worrying about getting ignored because your target audience will be present on the website or landing page.

What is the best time to post on LinkedIn?

The best time to post is Monday between 8 am to 3 pm. Also, analyzing your competitors’ posts can help you get better results.

How often should you post on LinkedIn 2021?

You should post on LinkedIn at least 4 to 5 times a week. Some people have been successful with posting twice or thrice a day. LinkedIn allows users to schedule their posts, so you can post them whenever you want.

What should you not post on LinkedIn?

Overly personal posts, dull posts (lacking in perception or value), and anything irrelevant to the professional world should be avoided.

How many hashtags should I use on LinkedIn?

Use as many hashtags as you want but don’t go overboard. You can also use both single and double hashtags to increase the reach of your posts. We have found using three to five is a good balance.

What should be the size of a LinkedIn post?

Your post should have between 100 and 120 characters. The ideal length is one-fourth the width of your display screen, which on a desktop is approximately 1,300 pixels.

Final Words

LinkedIn is a great tool for generating potential leads. Now more than ever, it’s important to use LinkedIn as a way to find customers who are interested in your products and services. 

If you want to learn how to generate quality leads on LinkedIn, reach out today! At DF Studios, our team of experts will walk with you through the process so that you can start thinking about how these tips might apply to your business strategy.

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