The most important thing to know about YouTube is that it’s all about the reach. It’s tough getting views on YouTube these days. There are a lot of people out there competing for attention with their videos, so it can be hard to break through the noise.
But what if there was a way to do that? What if you could have an easy system that would give you thousands of more views just by following some steps? Well, guess what there is!
In this blog post, I’m going to share with you what those things are so you can take advantage of them too!
Build Videos Around a Single Niche or Keyword
If you want to get a video to rank for a specific keyword, then that keyword needs to be in the title of your video. When you upload content with similar titles over and over again, YouTube will think you are simply spamming and push down your video’s ranking.
This does not mean that you should refrain from using the same keywords and tags, but rather that you should try to use them in captions or descriptions since these will not be as important.
|Pro Tip: Make sure to subscribe to those channels with videos related to yours. When a channel uploads new content, they usually put all their previous videos on a playlist reserved for the purpose of giving it some extra views from incoming viewers who are interested in their content. You can apply this technique by watching similar channels’ most recent uploads and subscribing if you enjoy what they do!|
Annotations and Cards
Annotations and Cards are two social sharing options that you can use on YouTube. Annotations are basically text boxes with one or more links to other videos, YouTube channels, and external websites that will open when someone clicks on them.
Cards are almost like Annotation boxes, but they have their own unique qualities, and they also act independently of annotations when clicked upon by others.
Just make sure that you use these effectively!
Focus On Branding
As we know, Google owns YouTube and is always working to improve its algorithms in order for them to be able to provide their viewers with the most relevant content possible.
Currently, YouTube is ranking videos according to popularity (reach). If they think your video will attract more viewers than others, it will have a higher rank in suggested Youtube search results. Because of this, you should focus on uploading good content and brand yourself, and promote yourself as an individual!
By doing so, you can get people talking about what you do online and perhaps even bring some of them back into your videos’ comment sections or message boxes.
When you have a strong community, it will be easier for you to get more views and subscribers. The best way of doing this is by interacting with your fans and by listening to their suggestions in order for you to give them what they want!
Set Goals for Yourself
While organic reach is unlimited (in theory), it would still be best to set yourself goals on how many subscribers or views per day/week/month you want to obtain.
Doing so will provide a clear target for you to aim at and potentially even encourage you to put more effort into your work if you see how well something worked out!
By having your channel, putting in hard work, and building up a community of viewers, you can reach organically and without paying anything for ads!
All it takes is time and a little creativity- if the quality of your content is good enough, people will like what they see and share your videos with their friends! Good luck making some videos on YouTube or learning more about how to expand your brand.
|Pro Tip: Using end screens to encourage viewers to subscribe to your channel or visit your website are both good choices.|
Promote Your YouTube Videos on Other Social Channels
If you have a Twitter or Facebook account, then try to promote your YouTube channel on them!
This is one of the most effective ways of getting more views since it allows you to get in touch with an already existing community that will generally be interested in what you have to say.
Use Great Thumbnails
A thumbnail is basically a preview of your video that can be found when it is first suggested to the viewer. If you want this thumbnail to be more appealing for people, then it’s important to use great thumbnails!
Make sure that they are bright, colorful, and interesting as well as representative of what the viewer will actually find in the video.
You want to make the thumbnails for your videos as enticing to as many people as possible.
- If you have a video of yourself showing off some skills, try taking one or two pictures that are close up to see what you did.
- The same goes for reviewing something or doing something that benefits from having a lot of detail available to people, such as a kitchen appliance.
Showcase Your Content Strategically
This will not only ensure that your work is easily accessible to people who are browsing the channel, but it will also display what you have been working on recently.
The best thing about YouTube is that users can subscribe to your channel to see every single video as it is uploaded- which in turn leads to them gaining more reach!
Push for Subscriptions
Once you have uploaded your video, the next thing that you need to do is let people know that it exists. This way, they will be able to share it with their followers (if applicable) who may enjoy what you are doing as well!
Find Mutually Beneficial Partnerships
When you are trying to get YouTube’s reach organically, one of the best things you can do is find a channel whose content is similar to your own. This way, both of you will be able to benefit from the partnership and see more views on each other’s work!
|For example, if you make videos about a certain sport, then you may want to partner with another individual who is well known in that area. This way, you can work together by promoting each other’s work, and the audience will be able to get more content that they are interested in!|
If you have been paying attention during your time on social media, then you may already know what a hashtag is – if not, it is simply a word or phrase that you put on the front of your tweet/post so that it can be appropriately indexed and searched more effectively.
Using relevant hashtags ensures that people will find what you are doing easier- also, when you start to use them, other users will look at your content because they may think that it is interesting as well!
This is not only will it increase your chances of being found, but it makes it easier for others to find you as well! They may be looking for that particular hashtag, and before they know it they are watching your video!
Increase Your Content Generation Frequency
Another thing you can do to ensure that you make YouTube reach organically is to make sure that your channel is updated frequently.
If you have other social media accounts, it would be good to link those profiles together so that people who like one piece of content will also see what else you have been up to lately.
Do Keyword Research for Each Video
When you are trying to find ways to get potential reach on Youtube organically, it is a good idea for you to do some keyword research before uploading your videos.
This way, you will be able to make sure that the content you upload is more likely to be found by people who may be interested in your niche!
Keywords and tags are also things that other users might search if they want to see similar videos- however, not everyone uses them, so knowing what keywords to use/what terms to look up ensures that new viewers will know where your content falls under. Not only this, but when others go looking for those same keywords, then they will see your video as well!
Optimize Videos Before Uploading Them
You must optimize your Youtube channel videos before uploading them. We know that most people use YouTube for entertainment purposes- and if someone watches a video of yours and they have a bad experience, then chances are they won’t watch any other video of yours- this way, you will miss out on the possibility of getting new viewers as well!
Improve Your Channel’s Appearance
This is another thing that most people don’t really think about when trying to improve their channel reach on YouTube, but it is something that you should consider!
Your channel looks to increase the chances of whether or not others will browse through it. If someone finds a channel and does not like how it looks, then chances are they won’t see any more videos on there- meaning that they will not be able to find new content that they might have enjoyed!
You can make your channel more aesthetically pleasing by:
- Adding a banner image – This is something you should definitely add if you want people to take your videos seriously. Even if you are using YouTube as a hobby- others don’t know this when they are browsing through the site. Therefore, it is important to give yourself some credibility with an appropriate banner photo.
- Having a consistent theme throughout all of your videos – Try making them feel similar so that others can watch multiple videos without getting sick of looking at it. For example, if you like animals, then use animals in all of your pictures/videos
- Taking frequent screen captures of what you have created – This way, you will not use up too much storage space on your hard drive and you can upload only the best captures of each video
- Adding a channel trailer – You don’t necessarily need to do something, but it is definitely worth trying out. Many people actually like watching these, so if you want to stand out from other channels, then give it a shot!
- Having an about me/user description page – It is important for gaining credibility with others who browse through your channel.
Make Use of Video SEO to Boost Views & Reach
This is probably one of the budget-friendly ways in which you can get reach organically – this is where you write tags for your video so that it becomes easier to find later down the line.
When people search up certain tags, your video might show up if it contains the right keywords. It is important to note that you only want to use appropriate tags with your videos if you don’t want them to end up in no man’s land!
Here are some tips on effective usage of video SEO:
- Use relevant and specific keywords throughout your video description box – These will be displayed under each video rather than just in the actual tag section. Make sure that you write down 10-15 different long-tail keyword phrases related to your video but not too general or wordy so that others easily search for them.
- Include a brief summary at the beginning of each video – This keeps people from clicking away before they even watch any content within your uploaded file.
- Incorporate as many tags as you can – The more you have, the better! Make sure that you use relevant and not too wordy tags/phrases so that viewers quickly read them.
Get Engagement for Your Videos
Another great way to boost views/reach is by getting people to like or comment on your videos. The best way for you to do this is by asking some questions in the description box at the beginning of each video!
This will help you better understand what viewers may want from your content, so pay attention and reply accordingly.
End your video by teasing what you’re working on next
If you know that you’re going to be uploading a video on Youtube soon, try ending the video on a cliffhanger and then ask people to stay tuned for what else is coming in the next!
- Invite people over for a live stream – People will be interested in joining in if they know that it’s going to be fun- try setting up an event of your own where you’ll be able to show off what you’ve got going on. This is also a great way to get to know more about your audience and get YouTube’s viewership organically.
- Do a giveaway – If people have the chance to win something for free, then they’ll be much more likely to pay attention than if you were just to ask them for their opinion or share something without offering anything in return. Try asking viewers what they would like as the grand prize and then show off how many people actually entered when you announce who won!
|Pro Tip: You could even try doing a poll on Facebook instead of just giving one person a way to have more chances for people to enter!|
Get Featured by Big YouTubers
If you’re a smaller channel that would like to get to the “big leagues” of YouTube without having to pay for expensive ads, then you need help from other people who are already there! Being featured by another big channel means an instant increase in views and subscribers.
All you have to do is ask if they would be willing to promote your videos on their own channel or playlists and wait for them to agree! This will give you more exposure and expose the bigger channels (and their followers) to your content. If they enjoy what they see, then they might just subscribe themselves, which can benefit both of you in the long run!
Frequently Asked Questions
What is SEO for a YouTube channel?
SEO, or search engine optimization, is the process of making sure that people easily find your video content on Google and other search engines. If your content is easily found, you will have a better chance of getting reach on Youtube organically.
Luckily, SEO can be relatively easy to do. Just make sure that you use tags, categories, and titles relevant to your content so that people can easily pinpoint the topics they’re most interested in online.
Try to use a mixture of numbers, words, and symbols as well. Numbers are easy for Youtube search engines to categorize, whereas symbols and words can increase the importance of your video in Google’s eyes.
When does YouTube pay you?
This all depends on what kind of account that you have. If you have a basic YouTube account, you won’t get paid for your videos unless someone else chooses to view them and clicks on one of the ads.
On the other hand, if you have a partnership or channel membership, then specific requirements need to be met before you’ll be able to get paid for your content.
What payout methods does YouTube use?
When you’re making money from your YouTube video(s), you’ll need to deposit payments into either a bank account or PayPal. Once the money is deposited, it can take up to 3-4 weeks before you see any of it!
What is marketing automation for YouTube?
Marketing automation refers to using scripts and software that automatically perform tasks for you. For example, if someone unsubscribes or likes your video, then marketing automation can automatically email them and ask what went wrong.
Does SEO work for YouTube?
The truth is that SEO still works for YouTube, but it’s not as fast-acting as it would be on something like Google. YouTube SEO will work through the video title and tags, so make sure to fill those in accordingly!
Building a successful YouTube channel takes time, but it’s not impossible. Follow these steps and you should be well on your way to getting more organic reach for your videos!
What have you done to grow your Youtube Channel? Let us know in the comments below so we can learn from each other’s successes!
DF Studios is ready anytime to help with our years of experience optimizing channels like yours. We’ll work with you closely and strategically until we find what works best for driving traffic back to your content through SEO or Social Media marketing campaigns.
Contact us today for your development needs.